CLASS 01 | FEBRUARY 7 | DESIGN EDUCATION HISTORY

 

 

CLASS FOCUS

History and evolution of experimental design education from Europe from Bauhaus, Ulm, Swiss to America  through Yale, Kansas City, Aspen Design Conference, Cranbrook,and finally CalArts.

 

READINGS 

1. Reyner Banham, "Chapter 20: The Bauhaus" Theory and Design in the First Machine Age (The Architectural Press) 1960. Paperback edition (MIT Press) 1992

2. "Black Mountain College: Prospectus," 1952 from Education: Documents of Contemporary Art, Ed., Felicity Allen (Whitechapel Gallery: London and MIT: Cambridge) 2011

2. Kathy McCoy, "Swiss America" first presented at HOW Conference, Boston MA, 5.20.08

3. excerpts from "California Institute of the Arts: Prologue to a Community," Arts in Society, Volume 7 no. 3, Fall-Winter 1970

4. Lorraine Wild, "More than a few questions about graphic design" 5.1.83, first published in The Design Journal, 1983

 

PRESENTATION

An overview of Design Education Evolution

DVD of interview with Sheila de Bretteville for "The Experimental Impulse" exhibition, REDCAT, 2011-2012

 

GUESTS

Tom Lawson and Benjamin Tong on the history of CalArts and CalArts School of Design

 

 

 

 

 

ASSIGNMENT FOR NEXT CLASS

FEBRUARY 14: DESIGN EDUCATION TODAY

 

READINGS 

The following readings offer a variety of perspectives on the status of design education today.

 

The first group (4 readings) presents some significant statements regarding the status of design education by a variety of governing bodies. Read these to become familiar with current dialogs.

1. International Council of Graphic Design Association, ICOGRADA Design Education Manifesto 2011. page 4, 6-10

2. Adobe|AIGA, "Defining the Designer of 2015"

3. Excerpts from "Restarting Britian: Design Education and Growth," report by the Design Commission, London, 2011

4. AIGA/NASAD Briefing Paper, "Desgree Programs and Graphic Design: Purposes, Structures, and Results" undated

 

A view from the design press:

5. DK Holland, "Blow Up the Design School: Part 1" and

6. "Blow Up the Design School: Part 2" Communication Arts, Interactive Annual 2011

 

A more critical perspective:

7. Dori Tunstall, "Trans-Modern Consciousness: Mapping Value Systems and Model for Graphic Design Education," ICOGRADA Education Newtwork Conference, 2009: Design Education and Innovation.